“How did I get here?”

I stood onstage at the Hard Rock in downtown Houston, in front of an auditorium full of top executives from the largest oil & gas producers in the world. . ..

You name it: Shell, Saudi Aramco, ExxonMobile – they were all in attendance.

It was May 23, 2014, and the price of oil was hovering around $30 bbl.

Dire Straits’ “Money for Nothing” came over the loudspeaker – the lights were so bright I could barely make out the faces past the first few rows….

Money for nothing

Then, the music stopped.

You could’ve heard a pin drop – that was my queue 😅

While forcing an outward smile, I said to myself, “OK, Greg, it’s Showtime…”

But the funny part was I wasn’t nervous. . . I was CONFUSED.

Confused because the Largest oil and gas operators played by a different set of rules than the small independents I grew up around…

Confused because unlike the independents I knew, they worshiped at the altar of Wall Street.

Confused because unlike the independents I knew who chose profit, they chased ‘proven reserves’.

Confused because these Mega oil & gas operators were overstaffed, over-leveraged, and (long) overdue for a shake-up.

You see, these execs of the largest 1% of oil & gas operators were too far removed from the field. They didn’t know what it was like to be on the front line. They didn’t know what it was like to sign a check backed by their own money.

Where was the ingenuity this industry prided itself on?

Where was the leadership among these Large operators?

On this day, standing in front of hundreds of oil execs, I was about to present something so obvious, so simple, I couldn’t believe they hadn’t thought of it themselves…

After years of having the unique opportunity to work with the owners and executive teams of HUNDREDS of Oil & Gas operators through my family’s business, I knew there were several mission critical activities in oil & gas production that had failed to be re-examined for more than 50 years…

And, I was here to solve what I believed to be the most broken of them all: communication between the office and the front line.

On that stage, not only was I fighting for new methodology, new ideas, human reason, and logic – I was fighting for the independent operator.

And the best part?

Little did we know, Greasebook would soon become the fastest growing app in the oil patch🛢📲📈🚀

My confusion subsided, I was simply a messenger from the field… the lights went on, I cleared my throat, it was “Show Time”!!


If you are a small or midsize operator and you want to lower your overhead and create your most profitable, capital efficient operations, then click the link (here), fill out the quick questionnaire, and book a call 📆📲

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