“How did I get here?”

I stood onstage at the Hard Rock in downtown Houston, in front of an auditorium full of top executives from the Largest oil & gas producers in the World. . .

You name it: Shell, Saudi Aramco, ExxonMobile – they were all in attendance.

It was May 23, 2014, and the price of oil was hovering around $30 bbl.

Dire Straits’ “Money for Nothing” came over the loudspeaker – the lights were so bright I could barely make out the faces past the first few rows. . .

Then, the music stopped.

You could’ve heard a pin drop – that was my queue 😅

While forcing an outward smile, I said to myself, “OK, Greg, it’s Showtime…”

But the funny part was I wasn’t nervous. . . I was ANGRY.

Angry because the Largest oil and gas operators played by a different set of rules than the small independents I grew up around…

Angry because unlike the independents I knew, they worshiped at the altar of Wall Street.

Angry because unlike the independents I knew who chose profit, they chased ‘proven reserves’.

Angry because these Mega oil & gas operators were overstaffed, over-leveraged, and (long) overdue for a shake-up while the folks I knew were sometimes just ‘getting by’.

You see, these execs of the largest 1% of oil & gas operators were too far removed from the field. They didn’t know what it was like to be on the front line. They didn’t know what it was like to sign a check backed by their own money.

Where was the ingenuity this industry prided itself on?

Where was the leadership among these Large operators?

On this day, standing in front of hundreds of Oil Execs, I was about to present something so obvious, so simple, I couldn’t believe they hadn’t thought of it themselves. . .

After years of having the unique opportunity to work with the owners and executive teams of HUNDREDS of Oil & Gas operators through my family’s business, I knew there were several mission critical activities in oil & gas production that had failed to be re-examined for more than 50 years…

And, I was here to solve what I believed to be the most broken of them all: communication between the office and the front line.

On that stage, not only was I fighting for new methodology, new ideas, human reason, and logic – I was fighting for the independent operator.

And the best part?

At the time, we had no idea Greasebook would soon become the fastest growing app in the oil patch🛢📲📈🚀

The anger subsided, I was simply a messenger from the field… the lights went on, I cleared my throat, it was “Show Time”:

That said, we want to be very clear about something:

While large independents and super majors have entrenched themselves in advanced analytics software, data repositories, and massive IT departments to oversee it all, the solution to LEAP FROG the largest most sophisticated operator has already piggybacked its way into the smaller companies….

In fact, it’s already made its way inside YOUR COMPANY!!!

How so? In the pockets and purses of the coworkers and colleagues who work there.

In fact, the independent operators willing to head the call of mobile are now finding themselves the envy of their larger, more “sophisticated” brethren!

How so? Because many of the largest operators can’t get out of their own way and take advantage of this stuff. 😉

So, what this really means for you is that the gap between the large operator’s ability to cost effectively manage that legacy production and the ability for you to do so just got even WIDER – that is, if you’re willing to adopt these simple mobile workflows, of course.

Technology is not the enemy. In fact, I’m going to go as far to tell you that technology is the defense mechanism that will keep your doors open the next time oil drops below $20bbl.

Mobile is the new vehicle. Mobile workflows are the simple, light-weight, cost-effective CATALYST the oilman requires to achieve his most profitable, capital efficient operation.

The cost of not hitching your wagon to mobile in your oil & gas operations will come in many forms…

It will come in the form of not making the best decisions due to limited information. And, it will come in the form of NOT being able to weather the next downturn because you’re not running your most operationally efficient, effective operation.

And mind you, GreaseBook is the ONLY company in the patch solving this particular problem for the small & mid-sized oil & gas operator today.

If you are a small or midsize operator and you want to lower your overhead and create your most profitable, capital efficient operations, then click the link (here), fill out the quick questionnaire, and book a call 📆📲


Greg Archbald

Investor, Perpetual Student of the Oilfield, Founder of Greasebook

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